The Ultimate Guide to Repurposing Content with AI copy
Artificial Intelligence

The Ultimate Guide to Repurposing Content with AI

James Gray 17 November 2023
Table of contents

Introduction

In today’s digital world, creating high-quality, engaging content is more important than ever for brands and businesses to reach and resonate with their target audience. However, the costs of continually producing new, original content from scratch can quickly add up.

That’s where repurposing existing content into new formats comes in. The goal of repurposing content is to significantly increase the chances of your content getting discovered and engaged with by transforming it into other formats optimized for different platforms and their respective audiences.

This article will provide an in-depth guide on the various ways you can reuse and repackage your top-performing content across blogs, videos, podcasts, reports, social media posts, and more. We’ll cover how to leverage artificial intelligence (AI) tools to help streamline many of these repurposing tactics.

By the end, you’ll have a detailed playbook on how to extract even greater value from content you’ve already created. Let’s get started!

Repurpose Blog Posts into YouTube Videos

Transforming written blog content into YouTube videos is one of the most powerful tactics for repurposing and expanding your reach. YouTube has over 2 billion monthly logged-in users, making it a prime platform to connect with new audiences who favor video content.

The key is to leverage AI tools to automate and streamline the process of adapting your blogs into scripted videos. Here are some tips:

Transcribe into a Script

  • Use an AI transcription service like Descript, Otter.ai, or Trint to instantly convert your blog posts into video scripts. These tools use advanced speech recognition to analyze the text and output it in a format optimized for vocal narration.
  • Otter.ai offers 600 free minutes per month to test it out. Trint gives you 90 minutes free. Descript is paid but has a generous free trial.
  • The AI-generated script will preserve the narrative flow of your blog while transforming it into conversational language suited for YouTube.

Refine the Script

  • Carefully read over the automated script to polish and refine it before recording. Make sure it sounds natural.
  • Feel free to tweak the wording to enhance clarity or better suit the video style. Break up lengthy paragraphs into shorter sentences.
  • Add vocal cues like pauses, emphasis, or transition words like “First”, “Next” to improve flow.

Record Quality Voiceover

  • Setup a simple home recording studio with microphone and software like Audacity (free) or Descript ($10/month) to record your script narration.
  • Speak slowly, clearly and conversationally. Use vocal emphasis to highlight key points.
  • Break complex topics down into simplified, easy-to-grasp explanations. Expand on areas the blog only briefly covered.

Illustrate with B-Roll

  • Source relevant b-roll footage and images to illustrate your script. Stock sites like Storyblocks, Videoblocks and Shutterstock have affordable subscription plans.
  • Or use Canva’s free library of over 8 million visual assets to create custom graphics that supplement your narration.
  • Mix up footage, graphics, and text overlays to visually engage viewers as you narrate.

Polish with Editing

  • Use editing software like OpenShot, Lightworks or HitFilm Express (all free) to insert transitions between clips to polish the pacing and flow.
  • Add intro/outro segments with animated graphics, music and calls-to-action to complete the video.
  • Include targeted keywords, hashtags and optimized metadata in titles, descriptions and tags to maximize discoverability.

Amplify with Promotion

  • Upload to YouTube and promote across your other channels – email lists, website, social media. Clip key sections for TikTok and Instagram Reels.
  • Add a link back to your blog post in the video description to drive traffic. Pin a top comment linking the source.

Leveraging AI transcription and simplified editing enables you to efficiently adapt your top blog content into video assets that attract new viewers on in-demand platforms like YouTube.

Turn YouTube Videos into Blog Posts

Once you have videos gaining traction on YouTube, transforming them into long-form blog posts allows you to expand the content while making it more discoverable for organic search.

Leveraging AI transcription and optimization technology streamlines adapting video scripts back into text-based blogs.

Automated Transcription

  • Use advanced AI video transcription services like Happy Scribe, Temi, or Simon Says to get a text transcript of your video’s audio.
  • These tools utilize machine learning to analyze speech and convert it into an accurate written transcript.
  • Happy Scribe offers 120 free minutes per month. Temi gives you 90 minutes free. Simon Says is $10 per hour.

Optimize for Readability

  • Thoroughly edit the raw AI transcript to transform it into an engaging, seamless blog post.
  • Improve the wording and flow of sentences. Break up lengthy paragraphs. Enhance readability.
  • Fix any transcription errors like incorrect names or terms. The AI will rarely be 100% perfect.

Expand on the Content

  • Consider adding supplementary commentary to provide additional context and insights beyond the video.
  • Expand on key points covered briefly in the video by going deeper into analysis, data, expert perspectives, etc.
  • Lengthier written content allows you to incorporate more detail.

Strengthen SEO

  • Include relevant internal links to other blogs to encourage browsing of related content.
  • Embed the YouTube video into the post for multimedia engagement.
  • Craft a meta description that provides search context around the video content.
  • Publish the blog on the same day as the video for maximum visibility and synergy.

Repurposing video scripts into blog posts enables you to extract more value from the content while adapting it for organic search and readers who prefer text. The AI transcription services reduce the manual effort to make it scalable.

Turn Blogs into Podcast Episodes

As podcasting continues to grow rapidly in popularity, transforming your top-performing blogs into audio episodes is a great way to expand your reach. Podcast listeners actively seek out engaging audio content.

Leveraging AI transcription and editing technology simplifies adapting your blogs into podcasts.

Automated Transcription

  • Use advanced transcription services like Sonix, Descript or Rev to instantly convert your blog posts into podcast scripts.
  • These tools use AI to analyze the wording and output it formatted like a podcast episode outline.
  • Sonix offers 60 minutes of free transcription per month. Descript has a 7-day free trial.

Record and Edit Episode

  • Read through the AI-generated podcast script to record the episode, expanding on points and adding your own commentary.
  • Use software like Audacity or Descript to edit the raw recording into a polished, seamless podcast episode.
  • Structure with a quality intro/outro. Include calls-to-action, links, etc. Insert music beds.

Distribute and Promote

  • Publish on major podcast platforms like Apple Podcasts, Spotify, Google Podcasts. Submit to directories like ListenNotes.
  • Promote new episodes across your website blog, email newsletters, social media channels, and elsewhere.
  • Consider clipping key audio sections to share as teasers on TikTok and Instagram Reels.
  • Link back to the full blog post in the show notes for easy access.

Optimize Discovery

  • Craft compelling podcast titles. Use target keywords in episode descriptions.
  • Include a complete transcription to improve SEO.
  • Insert high-quality metadata like show categories.

Leveraging AI to simplify adaptation into audio enables you to tap into the growing podcast listener base and extract more value from your blogs.

Compile Blogs into Long-form Guides

Combining multiple top-performing blogs around a specific topic into a comprehensive guide or ebook is a powerful repurposing model. This allows you to provide readers with an in-depth, all-encompassing resource.

AI content merging and enhancement tools streamline transforming scattered blogs into cohesive guides.

Merge with AI

  • Use AI content compilation tools like Rytr, Jasper, or Blog2Social to automatically combine your related blogs into one long-form document.
  • These tools analyze your existing content and determine the optimal chapter flow and structure for the merged piece.
  • You simply provide the blogs you want combined and the AI handles the heavy lifting.

Refine Draft

  • Carefully edit the rough draft guide compiled by the AI to refine the writing into a polished, cohesive ebook or whitepaper.
  • Smooth out the transitions between merged posts and shape into coherent sections and chapters.
  • Fill in any gaps with additional research, interviews, or newly written content to create a comprehensive guide.

Enhance Design

  • Supplement the long-form content with charts, graphs, comparison tables and other visual assets for a more dynamic, engaging read.
  • Professionally design the cover and layout in Canva to make it aesthetically pleasing.

Optimize Delivery

  • Gate the guide behind an email signup form to capture leads in exchange for the exclusive download.
  • Promote the gated guide across your website, email lists and social channels.
  • Continually refine the content and re-promote it as an evergreen lead magnet.

Compiling your top blogs into comprehensive guides and leveraging AI merging technology allows you to maximize the value of your content while generating new leads.

Distill Blogs into Short Social Media Posts

Distilling long-form blog content into short, engaging social media posts is a highly effective repurposing strategy. Platforms like Twitter, Instagram, LinkedIn, and Facebook favor snappy, eye-catching updates.

AI summarization technology streamlines adapting blogs into micro-content for social media.

Summarize with AI

  • Use summarization tools like Clearscope, Readsy, and SMMRY to analyze your blog posts.
  • These tools utilize machine learning algorithms to identify the core insights and highlights within the content.
  • The AI will then condense these key points into concise 1-2 sentence captions ideal for social media.

Craft Catchy Wording

  • Take the AI-generated captions and carefully polish them to be lively, conversational and optimized for each platform.
  • Rewrite for clarity. Break up lengthy sentences. Use active voice.
  • Add emojis, tags, handles and platform-specific formatting for maximum visibility and engagement.

Promote Effectively

  • Share the social updates across networks like Twitter, Instagram, LinkedIn.
  • Use high-quality, relevant images and videos.
  • Include a strong CTA with a link driving traffic to the original blog post. Promote gated premium content.
  • Schedule regular social posts in advance by pulling from AI-summarized micro-content across your latest blogs.

Analyze Performance

  • Use social media management tools like Hootsuite and Buffer to analyze engagement.
  • Continuously test and refine elements like wording, media type, CTAs and scheduling to maximize impact.

Leveraging AI summarization technology enables you to efficiently adapt long blogs into short, compelling social posts that expose your content to new targeted audiences.

Transform Blogs into Infographics and Slideshares

Transforming written blog content into engaging infographics and slide decks allows you to repackage it into visually dynamic formats suited for different audiences.

Infographics and presentations simplify and visualize key data, stats, and conclusions from blogs in easily digestible ways. AI design tools streamline the creation process.

Create Infographics

  • Use graphic design platforms like Visme, Canva, or Venngage to convert blog text into infographics.
  • Maintain the core narrative and key data points from the blog in a visual format augmented with charts, graphs, illustrations.
  • Canva has a huge library of free templates and visual assets to customize professional infographics in minutes.

Design Slide Decks

  • Create visually appealing PowerPoint or Google Slides presentations highlighting the main framework and conclusions from the blog.
  • Focus on concise headers, bullet points, and visuals rather than blocks of text on each slide.
  • SlidesRocket and Beautiful.AI are AI slide design tools that can generate presentations from blog content.

Promote Creatively

  • Publish and promote infographics across social channels like Instagram, Twitter, LinkedIn, and Pinterest by natively uploading the visuals.
  • Embed infographics on your website and link to the presentations from your blog post.
  • Gate access to the full presentations and make them premium gated content to capture emails.

Repackaging blogs as infographics and decks allows you to reimagine the content in highly visual formats optimized for distribution on visually driven platforms.

Curate Content into Themed Packages

Curating your overall content catalog into organized bundles and learning paths is an intelligent repurposing model. It allows you to extract further value from individual assets.

AI content curation tools help streamline identifying related content and shaping it into defined packages.

Automated Curation

  • Use AI curation tools like Revue, UpContent, or Curata to automatically cluster your content assets around common topics, themes, or keywords.
  • The algorithms analyze your content library and suggest related pieces to bundle based on semantic similarity.
  • Manually review the AI-generated content clusters to create tightly focused packages like courses, libraries, etc.

Structure Sequences

  • Arrange the curated content bundles into coherent learning paths by sequencing the material in a logical order.
  • Shape into multi-part courses, chapterized ebooks or sequenced toolkits.
  • Remove duplicated or overlapping information between pieces to streamline.

Promote as Gateways

  • Promote curated packages exclusively to your email list as high-value lead magnets in exchange for opt-ins.
  • Gate access to the bundles behind sign-up forms, paywalls or membership plans to generate leads and revenue.
  • Continually test new packages around trending topics to attract new segments.

Evolve Over Time

  • Refresh and update curated content bundles over time while preserving their core framework.
  • Swap in new pieces or re-sequence the order as needed.

AI curation technology simplifies repurposing your content catalog into strategic bundles, courses and libraries tailored to reader needs.

Summary – Repackage Content Across All Platforms

Adopting a multi-channel distribution mindset is key to maximizing content repurposing and reach. The goal should be adapting and repackaging each piece of content for every major platform where your audiences are engaging.

Optimize Blogs

  • Your blogs are the hub and source for all content. Optimize them for SEO first before repurposing.
  • Use strategic keywords, meta descriptions, structure with headers, interlink internal content, etc. to boost organic visibility.

Repurpose for Video

  • Transform blog posts into full YouTube videos and short-form clips for TikTok and Instagram Reels.
  • Include voiceovers, on-screen text, b-roll footage, animations and calls-to-action.

Adapt for Audio

  • Repackage blogs as podcast episodes across platforms like Apple, Spotify, Google.
  • Record narration expanding on the content, and promote across websites and social.

Compile for Long-form

  • Combine related blogs into comprehensive guides, ebooks, and reports gated behind opt-ins.
  • Expand analysis and supplement with graphics and visual assets tailored to the long-form format.

Distill for Social

  • Use AI summarization tools to distill key insights from blogs into short, catchy captions for Twitter, Instagram, LinkedIn.

Visualize with Graphics

  • Transform blog statistics, frameworks, conclusions into sleek infographics, presentations and YouTube videos using graphic design tools.

Curate for Courses

  • Cluster related blogs into defined learning packages like courses, toolkits or chapterized ebooks tailored to reader needs.

Promote on Paid Channels

  • Run paid ads on platforms like Facebook and LinkedIn to promote your repurposed lead magnets, gated content and offers.

Taking a 360, cross-channel approach ensures your content gets maximum mileage and exposure across the core platforms where your audiences are most active.

Summary – How to Use AI to Streamline Repurposing Efforts

Leveraging artificial intelligence and automation technology can significantly simplify many of the tactics involved in repurposing content across different formats and platforms.

Here are some of the key ways AI can help:

Automated Transcription

  • Instantly convert written blogs, reports, documents and other long-form content into text transcripts optimized for audio and video scripts using AI transcription services like Otter.ai, Temi, Descript.
  • Use the same tools to transcribe your recorded audio and video materials back into text documents.

Text Summarization

  • Automatically generate concise synopses and highlights of your lengthy content using summarization tools like Clearscope, Readsy, and SMMRY.
  • Ideal for adapting blogs into short social media posts or compressed versions.

Sentiment and Tone Analysis

  • Understand the inherent sentiment, emotion, and tone within your content using AI writing assistants like Jasper, Rytr and Quillbot.
  • Use these insights to refine content to be more engaging for repurposed formats.

Language Translation

  • Quickly translate your content into multiple languages using AI services like Google Translate API or DeepL API.
  • Opens up repurposing your content for international audiences.

Data and Insights Extraction

  • Automatically extract key statistics, data points, and insights from your content using AI extraction tools like Lumavate and Social Animal.
  • Useful for transforming blogs into infographics, graphics, and presentations focused on key data.

Voice Cloning

  • Convert text transcripts into realistic human-like vocal narration for videos and podcasts using services like Murf.ai, WellSaidLabs, and Respeecher.

Dynamic Visual Generation

  • Automatically generate visual graphics, infographics, and slide decks from content using AI design platforms like Canva, Venngage, and SlidesRocket.

Incorporating the right AI tools into your workflows can significantly reduce the manual effort involved in repurposing your content, allowing you to scale your production.

Conclusion

Repurposing should play a central role in your overall content strategy. While creating new, original content is still important, repurposing allows you to cost-effectively maximize the return from content investments you’ve already made.

Follow this guide to implement a streamlined, AI-powered system for repurposing content across blogs, videos, social posts, presentations, guides and more.

Adopting intelligent repurposing will allow you to continually engage, inform and capture new audiences as you adapt your top-performing content into their preferred formats.

The reach of your content and brand will grow exponentially as you reuse and repackage existing assets across platforms. Avoid duplicative efforts by becoming a master at repurposing everything you create with strategic AI assistance.