How To Use Bots to Produce Content
Artificial Intelligence

How To Use Bots to Produce Content

Mandi D 14 November 2023
Table of contents

This guide explores how to strategically leverage AI content bots to automatically generate blog posts, social media content, ads, webpages, documents, and more. It covers using bots for your own content needs, offering content services to clients, training bots with relevant data, combining automated and manual work, and continuously improving quality through iteration.

Leveraging AI Content Bots: A Guide to Strategic Implementation

Content creation is a crucial component of any effective marketing strategy. However, constantly producing high-quality, customized content across multiple channels can be extremely time and resource intensive. This is where AI content creation tools, commonly referred to as content bots, can provide immense value.

Content bots allow you to automatically generate all types of written content through simple conversational interfaces. You simply provide the bot with some basic prompts – including topics, keywords, tone, formatting, and length – and it will output customized copy tailored to your specified needs.

Bots can help you quickly and efficiently produce content at scale for a wide variety of uses. They also enable you to easily repurpose content across multiple platforms and assets. This guide will explore best practices for strategically leveraging bots to meet your content needs. It covers using bots for your own content, offering bot-generated content services, and key considerations for implementation.

Leveraging Bots for Your Own Content Production

AI content bots can be incredibly valuable for automating and scaling customized content creation across your owned platforms and assets.

Blog Content: Rapidly Produce Posts and Lists

One of the biggest uses is auto-generating blog article and list post drafts. Simply provide the bot with a blog post title, target keywords, length, tone of voice, and any other details. The bot will output a complete draft post for you to review and edit.

Set up recurring production runs to continually churn out draft blog content optimized for your goals. Use the drafts as a starting point for your writers to build on. This allows you to scale content for your site exponentially. Get more specific by providing bots existing outlines or frameworks to follow. The more guidance you give, the better the output. Build templates for different post types like guides, listicles, reviews, etc.

Social Media Content: Effortless Post and Ad Ideation

To streamline social media content creation, give bots your brand voice guidelines, target personas, content formats, and keywords. They’ll auto-generate hundreds of tailored social media post and ad copy variations for you to cherry pick from. Set up a recurring schedule to auto-populate your social calendars with bot-generated post ideas tailored to each platform’s audience and format needs.

Schedule different recurring ideation runs for platforms like Facebook, Instagram, Twitter, LinkedIn. For paid social, bots can rapidly produce hundreds of on-brand ad variation headlines, copy, and creatives. Test different messaging approaches optimized for your campaigns.

Website Copy: Test Variations for Pages

Feed your website goals, brand messaging, offers, and products into a bot to get draft copy for landing pages, banners, popups, and more. Quickly generate multiple page copy variations to A/B test different headlines, value props, and calls-to-action. Find what resonates best with visitors. For important website pages, have bots produce optimized drafts then perfect them further manually. For less critical pages, directly publish bot-generated copy to scale faster.

Product Copy: Descriptions and Benefits

For ecommerce stores, input your product specs and details into a bot to get auto-generated descriptions, features, and benefits tailored to each product. Setup recurring runs to keep product copy fresh and optimized over time based on changing inventories, promotions, and trends. Give bots product catalogs and past descriptions to train them on your brand voice, terminology, and style guidelines to improve descriptions.

Emails: Personalized Content at Scale

To create highly customized email content and newsletters at scale, provide bots your segments, offers, and message goals. They’ll output tailored emails for each scenario. Generate 100s of segment and persona-specific email drafts that human copywriters can curate from to build campaigns. Use bots to auto-populate intricate customer journeys and lifecycle emails with personalized copy. Automate the heavy lifting.

Support Docs: Automate Troubleshooting

Transform your FAQs, support guides, and product info into help documentation. Bots can rapidly produce manuals, troubleshooting flows, and more. They excel at turning raw info into polished, easy-to-follow help documentation, knowledge bases, and user guides. Automating this frees up support teams from repetitive content creation and lets them focus on customer interactions.

Offering AI-Powered Content Services

In addition to your own content needs, consider building a business around providing done-for-you content creation services to other companies leveraging AI. There are several lucrative opportunities:

Blog Content and Listicles: On-Demand Drafts

Offer clients an on-demand blog post and listicle service powered by content bots. Allow them to submit a topic, headline, keywords, tone preferences, and other guidance. Your bot will then auto-generate complete draft posts tailored to their needs in minutes. This allows clients to easily scale blog content without any writing work.

Make the process extremely simple for clients. Build a submission form or interface that lets them quickly provide the content framework details. Have different options like blog posts, list posts, reviews, etc. Output drafts in common formats like Word documents.

For clients with more complex needs, allow uploading existing outlines or content templates for the bot to follow. The more direction provided, the better the drafts.

Offer tiered pricing plans based on things like word count, turnaround time, number of revisions, and editing add-ons. Subscription plans for frequent access are also a great option.

Social Media Content: Ad and Post Ideation

Help clients create endless streams of on-brand social media post and ad copy with a bot-powered ideation service. Clients submit brand guidelines, target audiences, and goals. Your bot auto-generates hundreds of tailored post and ad copy variations for their review and selection.

Make it simple to submit creative briefs. Allow clients to schedule recurring ideation runs optimized for each platform – Facebook, Instagram, Twitter, LinkedIn, etc. Output posts in shareable formats.

For ad copy, ingest client campaign specifics like offers, creatives, and messaging to output on-target variations. Test different copy approaches optimized for their goals.

Offer packages based on volume along with services like human curation, scheduling, and performance tracking.

Website Copy: Landing Page Optimization

Offer a landing page copy tuning service powered by content bots. Clients submit page details and goals. Your bot generates multiple draft copy variations they can A/B test to maximize conversions.

Make drafts easy to implement by outputting them in common CMS formats. Offer additional landing page enhancement services like lead gen forms, images, headers, styling, etc.

Provide clients clear guidance on the inputs your bot needs to produce optimized copy like offers, benefits, keywords, industry terms, etc.

Offer tiered pricing based on generating different combinations of headline, sub-headers, value prop, and body copy. Bundle with additional landing page services.

Product Copy: Ecommerce Descriptions

Ingest ecommerce client’s product data to auto-generate tailored descriptions, features, and benefits for each item. Update copy as their inventory changes.

Make it easy for clients to submit product details in bulk via CSV. Output descriptions directly back into their product catalogs or listings.

Offer to optimize titles and highlights for SEO as well. Provide additional marketing copy like promotions, emails, ads.

Tier pricing based on number of products and additional copy types needed beyond descriptions like titles, highlights, etc.

The key is offering simple, scalable content generation with minimal effort from clients. Let them dictate elements like brand voice, keywords, products, and goals. Continuously improve output quality through client feedback and training bots on their data. Provide flexible packages catering to diverse needs and budgets. Take advantage of AI content creation to build a profitable service business.

Important considerations when using content bots

  • Define a clear content strategy first – Bots work best when you have a solid strategy and goals. Don’t expect them to determine your content needs. Define your target audience, messaging, topics, and formats first.
  • Provide sufficient guidelines and guardrails – The more direction, frameworks, and examples you give your bot, the better it can tailor output to your voice and goals. Overly broad prompts produce generic content.
  • Phase bots in gradually – When first implementing, use bots for supplemental content or less critical pages. As you refine their output, gradually expand usage to more important assets.
  • Compare multiple bot options – Not all content bots are equal. Comparing a few options helps find the best fit for your specific content needs and voice.
  • Iterate frequently in early stages – Expect to continuously tweak parameters, rewrite prompts, and provide feedback to improve bot content in initial stages. Refining takes time.
  • Use human creativity judiciously – Balance using bot efficiency for raw drafts with leveraging human creativity for optimization. Play to both strengths.
  • Monitor content performance – Analyze engagement, conversions, and rankings for bot content. Refine based on what resonates best with your audience.
  • Supplement with original content – Balance bot-generated content with original, high-value articles and creative assets that only humans can produce.
  • Check licensing restrictions – Some content bots limit commercial usage. Check if outputs can be monetized before building services around a tool.

Wrap up

When used strategically, content bots allow you to scale high-quality content production and get exponentially more value from your creative efforts. The key is finding the right balance between automated and manual work. Bots can rapidly draft raw content, while humans provide oversight, optimization, strategy, and creativity.

Start slowly, continuously train your bots on new data, manually review all content, and use performance metrics to improve results over time. As with any automation technology, the human touch remains essential to leveraging AI content creation effectively.

Key Takeaways

  • Use content bots strategically to scale blog posts, social content, ads, webpages, product descriptions, documents, and more.
  • Offer done-for-you content services to clients by generating drafts optimized to their brand, products, and audience.
  • Always have humans review bot content for quality control before publishing.
  • Train bots by inputting relevant client data and content to improve domain-specific results.
  • Find the right balance between automated content creation from bots and manual optimization from humans.
  • Continuously improve bot content by training on new data and iterating based on feedback and performance.

Further Resources

  • Anthropic – AI assistant Claude can auto-generate content tailored to your specified needs.
  • Jasper – AI content writer that can produce SEO-optimized blog posts and marketing copy.
  • Copy.ai – Content bot focused on producing blog posts, social media content, ads, and more.
  • Frase – Input topics, keywords, and tone of voice to generate tailored blog posts, social media posts, emails, and more.